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  Courses 

 Brand Management(SPRING_2017)

Aims:

To introduce with the basics, principals, philosophy, innovations and tactics of branding

Syllabus:

  • Brand and Branding defined
  • Branding Terms and Concepts
  • Branding Strategies
  • Brand Identity
  • Brand Positioning
  • Brand Equity: Measurement and Management
  • Internal Branding
  • B2B Branding
  • Branding Contexts: Services, Luxury, Personal, Art and etc
  • Place Branding
  • Corporate Branding
  • Digital Branding
  • Branding Communication
  • Brand Advertising
  • Branding Case Studies
  • Latest Trends in Branding

Text Book:

  • Aaker, D. A. (2006). Brand portfolio strategy. Strategic direction, 22(10).
  • Bauer, A., Bloching, B., Howaldt, K., & Mitchell, A. (2005). Moment of truth: Redefining the CEOs brand management agenda. Palgrave Macmillan.
  • Callen, B. (2009). Managers guide to marketing, advertising, and publicity. McGraw Hill Professional.
  • Hatch, M. J., & Schultz, M. (2008). Taking brand initiative. San Francisco.
  • Heding, T., Knudtzen, C. F., & Bjerre, M. (2008). Brand management: Research, theory and practice. Routledge.
  • Ind, N., & Bjerke, R. (2007). Branding governance: A participatory approach to the brand building process. John Wiley & Sons.
  • Ind, N. (2007). Living the brand: How to transform every member of your organization into a brand champion. Kogan Page Publishers.
  • Kornberger, M. (2010). Brand society: How brands transform management and lifestyle. Cambridge University Press.
  • Kotler, P., & Pfoertsch, W. (2011). B2B brand management. Springer Science & Business Media.
  • Kopferer, J. (2008). The new strategic brand management. Kong Page. Philadelphia and London, 9-12.
  • Martin, G., & Hetrick, S. (2006). Corporate reputations, branding and people management: A strategic approach to HR. Routledge.
  • Mathieson, R. (2005). Branding unbound: the future of advertising, sales, and the brand experience in the wireless age. AMACOM.
  • Pardun, C. J. (Ed.). (2013). Advertising and Society: An Introduction. John Wiley & Sons.
  • Pickton, D., & Broderick, A. (2005). Integrated marketing communications. Financial Times Prentice Hall.
  • Rajagopal, & Gopal, R. (2007). Brand Management: Strategy, Measurement and Yield Analysis. Nova Science Publishers.
  • Rodgers, S., & Thorson, E. (Eds.). (2012). Advertising theory. Routledge.
  • Schmitt, B., & Rogers, D. L. (Eds.). (2008). Handbook on brand and experience management. Northampton, MA: Edward Elgar.
  • Shimp, T., & Andrews, J. C. (2013). Advertising promotion and other aspects of integrated marketing communications. Cengage Learning.
  • Yakob, F. (2015). Paid Attention: Innovative Advertising for a Digital World. Kogan Page Publishers.


 Marketing Management(SPRING_2017)

Aims:

To introduce students the latest trends and advancements in the field of Marketing Management

Syllabus:

  • History and levels of marketing context
  • Introduction to the principles and Key Concepts
  • Essentials of Marketing Theory
  • Services Marketing
  • Internal Marketing
  • Marketing Environment
  • Integrated Marketing Communications
  • Brand Management
  • Marketing Case Studies
  • Marketing Trends and Techniques

Text Book:

  • Brassington, F., & Pettitt, S. (2007). Principles of marketing (Vol. 134). Financial Times Prentice Hall
  • Dibb, S., Simkin, L., Pride, W. M., & Ferrell, O. C. (2012). Marketing: Concepts and strategies (p. 850). Houghton Mifflin.
  • Gummesson, E. (2008). Relationship marketing in the new economy. Journal of Relationship Marketing, 1(1), 37-57.
  • Hern?ndez-Mireles, C. (2010). Marketing Modeling for New Products.Erasmus Research Institute of Management.
  • Kotler, P., & Armstrong, G. (2013). Principles of Marketing.Pearsons Education Australia.
  • Kotler, P. (2009). Marketing management.Pearson Education India.
  • Vargo, S. L., &Lusch, R. F. (2004).Evolving to a new dominant logic for marketing. Journal of marketing, 1-17.
  • Saren, M. (Ed.). (2007). Critical marketing: defining the field. Routledge.
  • Baker, M. J., &Saren, M. (Eds.). (2010). Marketing theory: a student text. Sage.
  • Saren, M. (2013). Marketing graffiti.Routledge.
  • Stokes, R. (2011). eMarketing: The essential guide to digital marketing. Quirk eMarketing.
  • Ellis, N., Fitchett, J., Higgins, M., Jack, G., Lim, M., Saren, M., &Tadajewski, M. (2010). Marketing: A critical textbook. Sage.
  • Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2006). Services marketing: Integrating customer focus across the firm.


 Brand Management(FALL_2016)

Aims:

To introduce with the basics, principals, philosophy, innovations and tactics of branding

Syllabus:

  • Brand and Branding defined
  • Branding Terms and Concepts
  • Branding Strategies
  • Brand Identity
  • Brand Positioning
  • Brand Equity: Measurement and Management
  • Internal Branding
  • B2B Branding
  • Branding Contexts: Services, Luxury, Personal, Art and etc
  • Place Branding
  • Corporate Branding
  • Digital Branding
  • Branding Communication
  • Brand Advertising
  • Branding Case Studies
  • Latest Trends in Branding

Text Book:

  • Aaker, D. A. (2006). Brand portfolio strategy. Strategic direction, 22(10).
  • Bauer, A., Bloching, B., Howaldt, K., & Mitchell, A. (2005). Moment of truth: Redefining the CEOs brand management agenda. Palgrave Macmillan.
  • Callen, B. (2009). Managers guide to marketing, advertising, and publicity. McGraw Hill Professional.
  • Hatch, M. J., & Schultz, M. (2008). Taking brand initiative. San Francisco.
  • Heding, T., Knudtzen, C. F., & Bjerre, M. (2008). Brand management: Research, theory and practice. Routledge.
  • Ind, N., & Bjerke, R. (2007). Branding governance: A participatory approach to the brand building process. John Wiley & Sons.
  • Ind, N. (2007). Living the brand: How to transform every member of your organization into a brand champion. Kogan Page Publishers.
  • Kornberger, M. (2010). Brand society: How brands transform management and lifestyle. Cambridge University Press.
  • Kotler, P., & Pfoertsch, W. (2011). B2B brand management. Springer Science & Business Media.
  • Kopferer, J. (2008). The new strategic brand management. Kong Page. Philadelphia and London, 9-12.
  • Martin, G., & Hetrick, S. (2006). Corporate reputations, branding and people management: A strategic approach to HR. Routledge.
  • Mathieson, R. (2005). Branding unbound: the future of advertising, sales, and the brand experience in the wireless age. AMACOM.
  • Pardun, C. J. (Ed.). (2013). Advertising and Society: An Introduction. John Wiley & Sons.
  • Pickton, D., & Broderick, A. (2005). Integrated marketing communications. Financial Times Prentice Hall.
  • Rajagopal, & Gopal, R. (2007). Brand Management: Strategy, Measurement and Yield Analysis. Nova Science Publishers.
  • Rodgers, S., & Thorson, E. (Eds.). (2012). Advertising theory. Routledge.
  • Schmitt, B., & Rogers, D. L. (Eds.). (2008). Handbook on brand and experience management. Northampton, MA: Edward Elgar.
  • Shimp, T., & Andrews, J. C. (2013). Advertising promotion and other aspects of integrated marketing communications. Cengage Learning.
  • Yakob, F. (2015). Paid Attention: Innovative Advertising for a Digital World. Kogan Page Publishers.


 Business Ethics(FALL_2016)

Aims:

An introduction to and understanding of ethics, ethical dillemas, philosophies, theories and cases

Syllabus:

  • Introduction to the significance, history and developments of Ethics in Business
  • Introduction to theory and philosophy of ethics
  • Introduction to Religious and Islamic thoughts on Business Ethics
  • Marketing Ethics
  • Ethical considerations in Bonuses and Incentive Systems
  • Ethical dilemmas in Public and Government Relations
  • Corporate Social Responsibility and Stakeholder Theory
  • Ethics in Accounting and Financial Reporting
  • Ethics and Organizational Culture
  • Business Ethics in Iran - Case Studies
  • Latest Developments in Business Ethics

Text Book:

  • Baker, M. (2009).Marketing Responsibly: Addressing the Ethical Challenges.IBE.
  • Bowie, N. E. (2013). Business ethics in the 21st century.Springer.
  • Collins, D. (2009). Essentials of business ethics: Creating an organization of high integrity and superior performance. John Wiley & Sons.
  • Duska, R. F. (2007). Contemporary reflections on business ethics (Vol. 23).Springer Science & Business Media.
  • Ferrell, O. C., & Fraedrich, J. (2014). Business ethics: Ethical decision making & cases. Cengage learning.
  • Ghillyer, A. (2012). Business Ethics Now.McGraw-Hill.
  • Harrison, M. (2005).An Introduction to Business and Management Ethics. Palgrave.
  • Henn, S. K. (2009). Business ethics: A case study approach. John Wiley & Sons.
  • Jones, C., Parker, M., & Ten Bos, R. (2005).For business ethics.Routledge.
  • Jennings, M. (2014). Business ethics: Case studies and selected readings. Cengage Learning.
  • Klikauer, T. (2010).Critical management ethics. Palgrave Macmillan.
  • Kolb, R. W. (Ed.). (2007). Encyclopedia of business ethics and society.Sage Publications.
  • Luetge, C. (2013). Handbook of the philosophical foundations of business ethics.Springer.
  • OSullivan, P., Smith, M., & Esposito, M. (Eds.). (2012). Business ethics: a critical approach: integrating ethics across the business world. Routledge.
  • Shaw, W. (2013). Business ethics: A textbook with cases. Cengage Learning.
  • Trevino, L. K., & Nelson, K. A. (2010).Managing business ethics.John Wiley & Sons.


 Business Ethics(FALL_2016)

Aims:

An introduction to and understanding of ethics, ethical dillemas, philosophies, theories and cases

Syllabus:

  • Introduction to the significance, history and developments of Ethics in Business
  • Introduction to theory and philosophy of ethics
  • Introduction to Religious and Islamic thoughts on Business Ethics
  • Marketing Ethics
  • Ethical considerations in Bonuses and Incentive Systems
  • Ethical dilemmas in Public and Government Relations
  • Corporate Social Responsibility and Stakeholder Theory
  • Ethics in Accounting and Financial Reporting
  • Ethics and Organizational Culture
  • Business Ethics in Iran - Case Studies
  • Latest Developments in Business Ethics

Text Book:

  • Baker, M. (2009).Marketing Responsibly: Addressing the Ethical Challenges.IBE.
  • Bowie, N. E. (2013). Business ethics in the 21st century.Springer.
  • Collins, D. (2009). Essentials of business ethics: Creating an organization of high integrity and superior performance. John Wiley & Sons.
  • Duska, R. F. (2007). Contemporary reflections on business ethics (Vol. 23).Springer Science & Business Media.
  • Ferrell, O. C., & Fraedrich, J. (2014). Business ethics: Ethical decision making & cases. Cengage learning.
  • Ghillyer, A. (2012). Business Ethics Now.McGraw-Hill.
  • Harrison, M. (2005).An Introduction to Business and Management Ethics. Palgrave.
  • Henn, S. K. (2009). Business ethics: A case study approach. John Wiley & Sons.
  • Jones, C., Parker, M., & Ten Bos, R. (2005).For business ethics.Routledge.
  • Jennings, M. (2014). Business ethics: Case studies and selected readings. Cengage Learning.
  • Klikauer, T. (2010).Critical management ethics. Palgrave Macmillan.
  • Kolb, R. W. (Ed.). (2007). Encyclopedia of business ethics and society.Sage Publications.
  • Luetge, C. (2013). Handbook of the philosophical foundations of business ethics.Springer.
  • OSullivan, P., Smith, M., & Esposito, M. (Eds.). (2012). Business ethics: a critical approach: integrating ethics across the business world. Routledge.
  • Shaw, W. (2013). Business ethics: A textbook with cases. Cengage Learning.
  • Trevino, L. K., & Nelson, K. A. (2010).Managing business ethics.John Wiley & Sons.


 Brand Management(SPRING_2016)

Aims:

To introduce with the basics, principals, philosophy, innovations and tactics of branding

Syllabus:

  • Brand and Branding defined
  • Branding Terms and Concepts
  • Branding Strategies
  • Brand Identity
  • Brand Positioning
  • Brand Equity: Measurement and Management
  • Internal Branding
  • B2B Branding
  • Branding Contexts: Services, Luxury, Personal, Art and etc
  • Place Branding
  • Corporate Branding
  • Digital Branding
  • Branding Communication
  • Brand Advertising
  • Branding Case Studies
  • Latest Trends in Branding

Text Book:

  • Aaker, D. A. (2006). Brand portfolio strategy. Strategic direction, 22(10).
  • Bauer, A., Bloching, B., Howaldt, K., & Mitchell, A. (2005). Moment of truth: Redefining the CEOs brand management agenda. Palgrave Macmillan.
  • Callen, B. (2009). Managers guide to marketing, advertising, and publicity. McGraw Hill Professional.
  • Hatch, M. J., & Schultz, M. (2008). Taking brand initiative. San Francisco.
  • Heding, T., Knudtzen, C. F., & Bjerre, M. (2008). Brand management: Research, theory and practice. Routledge.
  • Ind, N., & Bjerke, R. (2007). Branding governance: A participatory approach to the brand building process. John Wiley & Sons.
  • Ind, N. (2007). Living the brand: How to transform every member of your organization into a brand champion. Kogan Page Publishers.
  • Kornberger, M. (2010). Brand society: How brands transform management and lifestyle. Cambridge University Press.
  • Kotler, P., & Pfoertsch, W. (2011). B2B brand management. Springer Science & Business Media.
  • Kopferer, J. (2008). The new strategic brand management. Kong Page. Philadelphia and London, 9-12.
  • Martin, G., & Hetrick, S. (2006). Corporate reputations, branding and people management: A strategic approach to HR. Routledge.
  • Mathieson, R. (2005). Branding unbound: the future of advertising, sales, and the brand experience in the wireless age. AMACOM.
  • Pardun, C. J. (Ed.). (2013). Advertising and Society: An Introduction. John Wiley & Sons.
  • Pickton, D., & Broderick, A. (2005). Integrated marketing communications. Financial Times Prentice Hall.
  • Rajagopal, & Gopal, R. (2007). Brand Management: Strategy, Measurement and Yield Analysis. Nova Science Publishers.
  • Rodgers, S., & Thorson, E. (Eds.). (2012). Advertising theory. Routledge.
  • Schmitt, B., & Rogers, D. L. (Eds.). (2008). Handbook on brand and experience management. Northampton, MA: Edward Elgar.
  • Shimp, T., & Andrews, J. C. (2013). Advertising promotion and other aspects of integrated marketing communications. Cengage Learning.
  • Yakob, F. (2015). Paid Attention: Innovative Advertising for a Digital World. Kogan Page Publishers.


 Marketing Management(SPRING_2016)

Aims:

To introduce students the latest trends and advancements in the field of Marketing Management

Syllabus:

  • History and levels of marketing context
  • Introduction to the principles and Key Concepts
  • Essentials of Marketing Theory
  • Services Marketing
  • Internal Marketing
  • Marketing Environment
  • Integrated Marketing Communications
  • Brand Management
  • Marketing Case Studies
  • Marketing Trends and Techniques

Text Book:

  • Brassington, F., & Pettitt, S. (2007). Principles of marketing (Vol. 134). Financial Times Prentice Hall
  • Dibb, S., Simkin, L., Pride, W. M., & Ferrell, O. C. (2012). Marketing: Concepts and strategies (p. 850). Houghton Mifflin.
  • Gummesson, E. (2008). Relationship marketing in the new economy. Journal of Relationship Marketing, 1(1), 37-57.
  • Hern?ndez-Mireles, C. (2010). Marketing Modeling for New Products.Erasmus Research Institute of Management.
  • Kotler, P., & Armstrong, G. (2013). Principles of Marketing.Pearsons Education Australia.
  • Kotler, P. (2009). Marketing management.Pearson Education India.
  • Vargo, S. L., &Lusch, R. F. (2004).Evolving to a new dominant logic for marketing. Journal of marketing, 1-17.
  • Saren, M. (Ed.). (2007). Critical marketing: defining the field. Routledge.
  • Baker, M. J., &Saren, M. (Eds.). (2010). Marketing theory: a student text. Sage.
  • Saren, M. (2013). Marketing graffiti.Routledge.
  • Stokes, R. (2011). eMarketing: The essential guide to digital marketing. Quirk eMarketing.
  • Ellis, N., Fitchett, J., Higgins, M., Jack, G., Lim, M., Saren, M., &Tadajewski, M. (2010). Marketing: A critical textbook. Sage.
  • Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2006). Services marketing: Integrating customer focus across the firm.


 Business Ethics(FALL_2015)

Aims:

An introduction to and understanding of ethics, ethical dillemas, philosophies, theories and cases

Syllabus:

  • Introduction to the significance, history and developments of Ethics in Business
  • Introduction to theory and philosophy of ethics
  • Introduction to Religious and Islamic thoughts on Business Ethics
  • Marketing Ethics
  • Ethical considerations in Bonuses and Incentive Systems
  • Ethical dilemmas in Public and Government Relations
  • Corporate Social Responsibility and Stakeholder Theory
  • Ethics in Accounting and Financial Reporting
  • Ethics and Organizational Culture
  • Business Ethics in Iran - Case Studies
  • Latest Developments in Business Ethics

Text Book:

  • Baker, M. (2009).Marketing Responsibly: Addressing the Ethical Challenges.IBE.
  • Bowie, N. E. (2013). Business ethics in the 21st century.Springer.
  • Collins, D. (2009). Essentials of business ethics: Creating an organization of high integrity and superior performance. John Wiley & Sons.
  • Duska, R. F. (2007). Contemporary reflections on business ethics (Vol. 23).Springer Science & Business Media.
  • Ferrell, O. C., & Fraedrich, J. (2014). Business ethics: Ethical decision making & cases. Cengage learning.
  • Ghillyer, A. (2012). Business Ethics Now.McGraw-Hill.
  • Harrison, M. (2005).An Introduction to Business and Management Ethics. Palgrave.
  • Henn, S. K. (2009). Business ethics: A case study approach. John Wiley & Sons.
  • Jones, C., Parker, M., & Ten Bos, R. (2005).For business ethics.Routledge.
  • Jennings, M. (2014). Business ethics: Case studies and selected readings. Cengage Learning.
  • Klikauer, T. (2010).Critical management ethics. Palgrave Macmillan.
  • Kolb, R. W. (Ed.). (2007). Encyclopedia of business ethics and society.Sage Publications.
  • Luetge, C. (2013). Handbook of the philosophical foundations of business ethics.Springer.
  • OSullivan, P., Smith, M., & Esposito, M. (Eds.). (2012). Business ethics: a critical approach: integrating ethics across the business world. Routledge.
  • Shaw, W. (2013). Business ethics: A textbook with cases. Cengage Learning.
  • Trevino, L. K., & Nelson, K. A. (2010).Managing business ethics.John Wiley & Sons.


 Business Ethics(FALL_2015)

Aims:

An introduction to and understanding of ethics, ethical dillemas, philosophies, theories and cases

Syllabus:

  • Introduction to the significance, history and developments of Ethics in Business
  • Introduction to theory and philosophy of ethics
  • Introduction to Religious and Islamic thoughts on Business Ethics
  • Marketing Ethics
  • Ethical considerations in Bonuses and Incentive Systems
  • Ethical dilemmas in Public and Government Relations
  • Corporate Social Responsibility and Stakeholder Theory
  • Ethics in Accounting and Financial Reporting
  • Ethics and Organizational Culture
  • Business Ethics in Iran - Case Studies
  • Latest Developments in Business Ethics

Text Book:

  • Baker, M. (2009).Marketing Responsibly: Addressing the Ethical Challenges.IBE.
  • Bowie, N. E. (2013). Business ethics in the 21st century.Springer.
  • Collins, D. (2009). Essentials of business ethics: Creating an organization of high integrity and superior performance. John Wiley & Sons.
  • Duska, R. F. (2007). Contemporary reflections on business ethics (Vol. 23).Springer Science & Business Media.
  • Ferrell, O. C., & Fraedrich, J. (2014). Business ethics: Ethical decision making & cases. Cengage learning.
  • Ghillyer, A. (2012). Business Ethics Now.McGraw-Hill.
  • Harrison, M. (2005).An Introduction to Business and Management Ethics. Palgrave.
  • Henn, S. K. (2009). Business ethics: A case study approach. John Wiley & Sons.
  • Jones, C., Parker, M., & Ten Bos, R. (2005).For business ethics.Routledge.
  • Jennings, M. (2014). Business ethics: Case studies and selected readings. Cengage Learning.
  • Klikauer, T. (2010).Critical management ethics. Palgrave Macmillan.
  • Kolb, R. W. (Ed.). (2007). Encyclopedia of business ethics and society.Sage Publications.
  • Luetge, C. (2013). Handbook of the philosophical foundations of business ethics.Springer.
  • OSullivan, P., Smith, M., & Esposito, M. (Eds.). (2012). Business ethics: a critical approach: integrating ethics across the business world. Routledge.
  • Shaw, W. (2013). Business ethics: A textbook with cases. Cengage Learning.
  • Trevino, L. K., & Nelson, K. A. (2010).Managing business ethics.John Wiley & Sons.


 Special Topics (Marketing of New Products)(FALL_2015)

Aims:

To introduce the marketing concepts, principals, trends and latest lessons with a focus on New Product Development and Design

Syllabus:

  • Marketing paradigms, brief history and introduction
  • Introduction to the key concepts of Marketing
  • Introduction to the constituents of marketing
  • Marketing of new products - Opportunities and Challenges
  • Marketing Resources
  • Marketing Environment
  • Integrated Marketing for New Products
  • Branding of New Products
  • Marketing of New Products in Iran - Case Studies
  • Latest trends in the Marketing of New Products

Text Book:

  • Brassington, F., &Pettitt, S. (2000). Principles of marketing (Vol. 134). Financial Times Prentice Hall
  • Cooper, R. G., &Kleinschmidt, E. J. (2011). New products: The key factors in success. Marketing Classics Press
  • Dibb, S., Simkin, L., Pride, W. M., & Ferrell, O. C. (2005). Marketing: Concepts and strategies (p. 850). Houghton Mifflin
  • Hern?ndez-Mireles, C. (2010). Marketing Modeling for New Products.Erasmus Research Institute of Management
  • Kotler, P., Brown, L., Adam, S., Burton, S., & Armstrong, G. (2004). Marketing.Pearsons Education Australia
  • Kotler, P. (2009). Marketing management.Pearson Education India
  • Saren, M. (Ed.). (2007). Critical marketing: defining the field. Routledge
  • Baker, M. J., &Saren, M. (Eds.). (2010). Marketing theory: a student text. Sage
  • Saren, M. (2013). Marketing graffiti.Routledge
  • Ellis, N., Fitchett, J., Higgins, M., Jack, G., Lim, M., Saren, M., &Tadajewski, M. (2010). Marketing: A critical textbook. Sage


 
 
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