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HOOMAN ATAR
  Courses 

 Accounting for Managers(SPRING_2017)

Aims:

Investigates the central role accounting systems play in the planning, control, and decision making by managers.

Syllabus:

  • Introduction Accounting role in industry and government
  • Accounting basics, rules and techniques
  • Balance Sheet, Credit, Debit, Financial Statement
  • Industrial Accounting
  • Auditing
  • Reporting

Text Book:




 Risk Management(SPRING_2017)

Aims:

Learning to design and develop Enterprise Risk Management for different industris

Syllabus:

  • - The Risk RevolutionRisk and Uncertainty - Risk Agencies - Risk Rating - Risk Maturity - Risk Models - COSO Model - Risk Management Processes - Risk Forms and Dashboards - Risk Governance - Risk & Reputation - Risk Consulting -

Text Book:

  • McKinsey on Risk
  • Risk in the Big Four: KPMG, Deloitte, EY, PWC
  • COSO ERM
  • Banking ERM


 Accounting for Managers(FALL_2016)

Aims:

Investigates the central role accounting systems play in the planning, control, and decision making by managers.

Syllabus:

  • Introduction Accounting role in industry and government
  • Accounting basics, rules and techniques
  • Balance Sheet, Credit, Debit, Financial Statement
  • Industrial Accounting
  • Auditing
  • Reporting

Text Book:




 Decision Making for Managers(FALL_2016)

Aims:

Introduction to different dimensions and basics of making or shaping decisions under shifting conditions

Syllabus:

  • Descriptive
  • Prescriptive
  • Behavioural
  • Framing & Reframing
  • Win-win scenarios
  • Criteria-based decision making
  • Execution and monitoring

Text Book:




 Marketing Management(FALL_2016)

Aims:

Becoming able to conduct marketing research, planning and to develop marketing startegy for the Iranian firms

Syllabus:

  • Management DilemmaMarketing Levels The New Momentum: NPD/Technology and Change The Birth of Digital/Mobile ResumeCustomer as Prosumer/Consumer-centrismModern Marketing Definitions The New Marketing DefinitionMarketing MappingBeyond Corporate Marketing

Text Book:

  • Kotler, Philip (2014), 14th Edition, Marketing Management, Prentice Hall Rogers, E (2010), Diffusion of Innovations, Free PressGilligan, Colin & Wilson, Richard (2009), Strategic Marketing Planning, Butterworth-Heinemann Bangs, David (2012), The Marketing Planning Guide, DearbornHarvard Business Review on Marketing (2001)Harvard Business Review on CRM (2010)Vision & Mission Statements of the first 100 companies (2010)McKinsey Quarterly Papers


 Accounting for Managers(SPRING_2016)

Aims:

Investigates the central role accounting systems play in the planning, control, and decision making by managers.

Syllabus:

  • Introduction Accounting role in industry and government
  • Accounting basics, rules and techniques
  • Balance Sheet, Credit, Debit, Financial Statement
  • Industrial Accounting
  • Auditing
  • Reporting

Text Book:




 Risk Management(SPRING_2016)

Aims:

Learning to design and develop Enterprise Risk Management for different industris

Syllabus:

  • - The Risk RevolutionRisk and Uncertainty - Risk Agencies - Risk Rating - Risk Maturity - Risk Models - COSO Model - Risk Management Processes - Risk Forms and Dashboards - Risk Governance - Risk & Reputation - Risk Consulting -

Text Book:

  • McKinsey on Risk
  • Risk in the Big Four: KPMG, Deloitte, EY, PWC
  • COSO ERM
  • Banking ERM


 Accounting for Managers(FALL_2015)

Aims:

Investigates the central role accounting systems play in the planning, control, and decision making by managers.

Syllabus:

  • Introduction Accounting role in industry and government
  • Accounting basics, rules and techniques
  • Balance Sheet, Credit, Debit, Financial Statement
  • Industrial Accounting
  • Auditing
  • Reporting

Text Book:




 Decision Making for Managers(FALL_2015)

Aims:

Introduction to different dimensions and basics of making or shaping decisions under shifting conditions

Syllabus:

  • Descriptive
  • Prescriptive
  • Behavioural
  • Framing & Reframing
  • Win-win scenarios
  • Criteria-based decision making
  • Execution and monitoring

Text Book:




 Marketing Management(FALL_2015)

Aims:

Becoming able to conduct marketing research, planning and to develop marketing startegy for the Iranian firms

Syllabus:

  • Management DilemmaMarketing Levels The New Momentum: NPD/Technology and Change The Birth of Digital/Mobile ResumeCustomer as Prosumer/Consumer-centrismModern Marketing Definitions The New Marketing DefinitionMarketing MappingBeyond Corporate Marketing

Text Book:

  • Kotler, Philip (2014), 14th Edition, Marketing Management, Prentice Hall Rogers, E (2010), Diffusion of Innovations, Free PressGilligan, Colin & Wilson, Richard (2009), Strategic Marketing Planning, Butterworth-Heinemann Bangs, David (2012), The Marketing Planning Guide, DearbornHarvard Business Review on Marketing (2001)Harvard Business Review on CRM (2010)Vision & Mission Statements of the first 100 companies (2010)McKinsey Quarterly Papers


 Marketing Management(FALL_2015)

Aims:

Becoming able to conduct marketing research, planning and to develop marketing startegy for the Iranian firms

Syllabus:

  • Management DilemmaMarketing Levels The New Momentum: NPD/Technology and Change The Birth of Digital/Mobile ResumeCustomer as Prosumer/Consumer-centrismModern Marketing Definitions The New Marketing DefinitionMarketing MappingBeyond Corporate Marketing

Text Book:

  • Kotler, Philip (2014), 14th Edition, Marketing Management, Prentice Hall Rogers, E (2010), Diffusion of Innovations, Free PressGilligan, Colin & Wilson, Richard (2009), Strategic Marketing Planning, Butterworth-Heinemann Bangs, David (2012), The Marketing Planning Guide, DearbornHarvard Business Review on Marketing (2001)Harvard Business Review on CRM (2010)Vision & Mission Statements of the first 100 companies (2010)McKinsey Quarterly Papers


 
 
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